5 Steps to Protect Your Image Online - Digital Reputation Management | Creative Marketing Channel

5 Steps to Protect Your Image Online - Digital Reputation Management | Creative Marketing Channel: "1.Acknowledge the Power of Social Media
Social media is extraordinarily powerful because it is rapid, searchable and cumulative. Comments posted by happy or disgruntled customers may be the first thing someone sees when searching online for your business. Take a good look at the quote I posted at the top of this page. The author, Angela Russell has done an amazing job sharing her dissatisfaction with State Farm Insurance Company using social media. Her Twitter account has over 6,700 followers who happily retweet her posts to their followers. Her web site, which is linked to her Twitter account, is filled with damning documentation, links, and photographs. All of this digital information is searchable and available on the internet. One of Ms. Russell’s Twitter followers, @QueenofTheClick (who has over 34,000 followers herself), wrote, “State Farm will learn the power of social media. I didn’t even look at State Farm quotes when I was looking for home insurance because I heard of your story…”"

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