State Farm Uses Mutilated Monkeys To Sell Insurance To College Kids - The Consumerist: "State Farm didn't win too many people over with its Worst Ad In America-nominated spokesman, so now the company is trying a very different approach by courting college students with mutilated monkey keychains.
State Farm didn't win too many people over with its Worst Ad In America-nominated spokesman, so now the company is trying a very different approach by courting college students with mutilated monkey keychains. As part of its guerrilla marketing campaign.
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