STATE FARM MUT. AUTOMOBILE INS. CO.V. CAMPBELL

STATE FARM MUT. AUTOMOBILE INS. CO.V. CAMPBELL: "The trial court further determined that the jury could find State Farm’s policy “deliberately crafted” to prey on consumers who would be unlikely to defend themselves. Id., at 122a. In this regard, the trial court noted the testimony of several former State Farm employees affirming that they were trained to target “the weakest of the herd”–“the elderly, the poor, and other consumers who are least knowledgeable about their rights and thus most vulnerable to trickery or deceit, or who have little money and hence have no real alternative but to accept an inadequate offer to settle a claim at much less than fair value.” Ibid. (internal quotation marks omitted)."

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